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Privacy Policy

Updated: April 8, 2024

Introduction

At Best Pet Planet, we take your privacy seriously. Whether you’re a pet owner passionate about your furry (or feathery, or scaled) friend’s well-being, or a veterinarian dedicated to providing top-notch care, we understand the importance of protecting your information. This policy clarifies what information we collect, why we collect it, how we use it, and how you can manage your data with us. Our mission at Best Pet Planet is to improve the lives of pets and the people who love them. The information you provide allows us to connect pet owners with the products they need, recommend helpful resources, and ultimately contribute to a healthier and happier pet community.

Scope

This policy applies to everyone who interacts with Best Pet Planet, including:

  • Website visitors
  • Pet owners
  • Veterinarians
  • App users
  • Customers of our affiliated pet care businesses

 

By using our website, downloading apps, using our products or services, or subscribing to our communications, you signify your acceptance of this privacy policy. This policy does not apply to other companies that advertise on our website or offer separate services linked from ours.

Information You Provide Us

We collect information from you at various points during your interaction with Best Pet Planet. This includes:

  • Creating an account
  • Placing orders
  • Contacting customer service (chat or phone)
  • Using apps or services
  • Subscribing to our newsletter
  • Participating in surveys or promotions

The types of information we collect may include:

  • Pet owner or veterinarian name
  • Pet name
  • Pet health updates (optional)
  • Mailing address
  • Email address
  • Phone number
  • Password (for account holders)

Information We Collect When You Use Our Services

To improve our services and understand how users interact with them, we collect information about your usage:

  • Usage data (e.g., pages visited, features used)
  • Device data (e.g., device type, operating system)

How We Use Your Data

Pet Owners:

  • Enhance your experience: We use data to personalize your experience on our platform, recommending relevant pet care products and informative content.
  • Identify gaps in care (optional): Based on your pet’s information (with your consent), we may suggest solutions for potential care needs. Always consult your veterinarian for any health concerns.
  • Order fulfillment and customer service: We use your information to process orders, track deliveries, and provide excellent customer service.
  • Share with veterinarian (with consent): With your permission, we can securely share medication and prescription diet purchases with your veterinarian for complete medical records.

Veterinarians:

  • Improve patient care: We provide tools and resources to help veterinarians manage their practice and deliver the best possible care to their patients.
  • Data analysis for industry trends: We may share anonymized data trends (e.g., sales volume) with manufacturers to improve overall pet care products and services.
  • Targeted marketing programs (opt-in): We offer manufacturer marketing programs you can choose to participate in (with your clients’ consent for sharing non-personal data).

All Users:

  • Improve our platform: We use data to analyze usage patterns and identify areas for improvement on our website and apps.
  • Develop new products and services: By understanding user needs, we can develop innovative solutions to enhance the pet care experience.
  • Marketing and communication: We use your information (with your consent) to send promotional emails, offers, and relevant pet care content. You can always opt-out of these communications.
  • Provide services: We share your information with trusted partners who help us deliver our services, such as payment processors and email providers.
  • Legal and regulatory compliance: We may share your information when required by law, such as for regulatory reporting or legal proceedings.
  • Business transfers: In the event of a business transfer, your information will be transferred following applicable legal requirements.

Managing Your Data

You have control over your information:

  • Account Settings: Update your profile information and preferences within your account settings.
  • Email Preferences: Unsubscribe from promotional emails using the link provided.
  • Contact Us: You can also contact us at [email address removed] to request changes to your information.

How We Protect Your Data

We take data security seriously and employ safeguards to protect your information, including:

  • Secure passwords and encryption
  • Firewalls and access controls
  • Regular security audits

While we strive for comprehensive protection, no system is fool

California Privacy Supplement

This CALIFORNIA PRIVACY SUPPLEMENT (“Supplement”) is added to the information in the Best Pet Planet Privacy Policy and applies specifically to California residents. We’ve adopted this Supplement to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other related privacy laws. Terms defined in the CCPA have the same meaning when used here.

Best Pet Planet Customers, Products, and Services

When a Best Pet Planet customer interacts with our products and services, including websites, apps, and services, we process information that identifies or relates to California residents. This information is called “Personal Information” and can include:

  • Identifiers (names, addresses, unique IDs, internet protocol addresses, account names, social security numbers)
  • Personal information under Cal. Civ. Code Sec. 1798.80 (names, social security numbers, phone numbers, driver’s license numbers, financial information)
  • Commercial information (products purchased, purchase history)
  • Internet or network activity (browsing history, search history, website interactions)

Disclosure of Personal Information

As described in our “How We Use Your Data” section of the Privacy Policy, we may share Personal Information with third parties for business purposes. These third parties may include:

  • Affiliated companies
  • Service providers
  • Analytics providers
  • Veterinarians (with your consent)

We may also use and disclose Personal Information to respond to law enforcement requests or as required by law. In the past 12 months, we have disclosed all categories of Personal Information we collect (explained in the “Collection and Use of Personal Information” section) to third parties for business purposes.

Job Applicants and Employees

Beyond the Personal Information mentioned above, Best Pet Planet also collects information from California job applicants and employees. Within the past 12 months, we’ve collected the following categories of Personal Information from them:

  • Protected classification characteristics (age, race, national origin, marital status, medical conditions, veteran status)
  • Professional or employment-related information (job history, performance evaluations)

Use of Personal Information

We use Personal Information as described in the Best Pet Planet Privacy Policy. We have not sold the Personal Information of any California resident in the past 12 months.

Your California Privacy Rights

As a California resident, you may have the following rights regarding your Personal Information we’ve collected (subject to specific limitations):

  • The Right to Access/Know: You can request any or all of the following information about your Personal Information we’ve collected and disclosed in the past 12 months (upon verifying your identity):
    • Specific pieces of Personal Information collected
    • Categories of Personal Information collected
    • Sources of the Personal Information
    • Categories of Personal Information disclosed and recipients
    • Categories of Personal Information sold (if any) and recipients
    • Business purposes for collecting or selling the Personal Information
  • The Right to Request Deletion: You can request deletion of Personal Information we’ve collected from you, with certain exceptions.
  • The Right to Opt Out of Sales: You can instruct us not to sell your Personal Information to third parties (now or in the future). If you’re under 16, you or a parent/guardian can opt in or out on your behalf.
  • The Right to Non-Discrimination: You cannot be discriminated against for exercising these rights. However, exercising these rights may limit our ability to process your information (e.g., deletion requests). This may restrict how we provide products and services to you.

"Shine the Light"

California residents with an established business relationship with us have the right to know how their information is disclosed to third parties for direct marketing purposes, under California’s “Shine the Light” law (Civ. Code §1798.83).

Deletion Requests ("Right to Forget")

Best Pet Planet respects your rights regarding your Personal Information, including deletion requests. If we receive a verified request and are not legally obligated to retain the information, we will delete it. We may deny your request if:

  • We are legally required to retain your information (prescription records, controlled product sales, veterinary board data retention)
  • It’s necessary to protect you from data misuse, fraud, or data security incidents
  • We are required to retain data by law for a customer (e.g., veterinarian complying with veterinary board rules)
  • We can use the Personal Information under other CCPA exceptions

CCPA Requests

You can make requests to access or delete Personal Information by calling [phone number removed] or completing the form here: https://ccpa.bestpetplanet.com/. Only you or a California Secretary of State-authorized person can make a verifiable consumer request related to your Personal Information. To verify your identity, we may ask for your name, email address, and/or